In the growing popularity of doughnuts in Aberdeen, Totally Dough makes their mark on the city with totally hand made fluffy delights!
I wanted to capture the essence of their product within the logo, as well as show very recognisable iconography. I ended up with a unique and classy design, showcasing a cloud held within in the negative space of a doughnut, furthering the concept of the doughnuts being “fluffy clouds of heaven” (plus, the wee twinkle within the hole adds to the heavenly idea)!
From there, flyers, loyalty cards, packaging, illustrations, and more were built from the ground up, encompassing the brand iconography.
This was SUCH a fun project to be a part of! I have a heavy interest in designing for the food and drinks market, so this really hit home with me.
I wanted to capture the essence of their product within the logo, as well as show very recognisable iconography. I ended up with a unique and classy design, showcasing a cloud held within in the negative space of a doughnut, furthering the concept of the doughnuts being “fluffy clouds of heaven” (plus, the wee twinkle within the hole adds to the heavenly idea)!
From there, flyers, loyalty cards, packaging, illustrations, and more were built from the ground up, encompassing the brand iconography.
This was SUCH a fun project to be a part of! I have a heavy interest in designing for the food and drinks market, so this really hit home with me.
Special thanks to Emma at @totallydough.uk for commissioning me 🫶
