As a creative, it can be hard to fall into the hole of imposter syndrome, which makes it a difficult process to get back into the groove. This fun project was part of the Prospect100 Instagram design challenges, and it helped me escape the dreaded nonsense of imposter syndrome!
Scotch Bomb-it is an explosive brand of hot sauce and chilli preserves.
The name is a play on the famous Scotch Bonnet chilli pepper.
The logo combines an explosive and a pepper which acts as a stand-alone mark, as well as fitting bold typography.
Part of the design challenge was to show the design in the form of a printed advert. The background includes a fun pattern made up of the logo mark, and sitting on a red hot wood table is the bottle design.
The pattern design is also used throughout the branding, including on the printed wrap around label.
Shown above is the logo design used as an app icon, as well as showcasing that the full logo works at a small scale.